What is ‘brain rot,’ Oxford ‘Word’ of the Year 2024?

Have you ever been on TikTok for two hours? Did you watch The Office for the sixteenth time while making several in-app purchases on Candy Crush? Did you lose yourself entirely in someone you haven’t seen in twenty years’ Instagram story? Have you purchased a hair product on Amazon?

The Oxford 2024 Word of the Year, brain rot, may be well known to you.

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