Jensen Huang, the founder of Nvidia, stood on stage in a crowded Las Vegas arena, amazed by the clear real-time computer visuals on the screen behind him. A dark-haired woman took in the rays of sunshine streaming in through stained glass windows as he watched her pass through elaborate gilded double doors.
At CES 2025 Monday night, Huang addressed a crowd of thousands of people, “The amount of geometry that you saw was absolutely insane.” Without artificial intelligence, it would not have been feasible.
The most cutting-edge consumer graphics processing units for gamers, producers, and developers, the GeForce RTX 50 Series desktop and laptop GPUs, were presented by the chipmaker and AI darling. Both desktop and laptop computers can use the technology.
Huang, who attended Oregon State University for his bachelor’s degree after graduating from Aloha High School, is the head of a chip design company that has benefited from Intel’s inability to supply the chips needed for high-intensity computing jobs like artificial intelligence.
Prior to Huang’s speech, Nvidia’s stock increased 3.4% to surpass its November record. Despite worries that the company is overpriced and that its share price is bloated, Nvidia and other AI companies continue to rise.
Huang claimed that the GPUs, which make use of Blackwell, the company’s next-generation AI processor, might lead to advances in AI-driven rendering.
According to Huang, the AI engine Blackwell is now available to PC developers, gamers, and artists. It is the biggest advancement in computer graphics since the introduction of programmable shading 25 years ago. He stated that Blackwell technology is currently in full production.
Building on its technology from 25 years ago, Nvidia said it would also launch RTX Neural Shaders, which use artificial intelligence (AI) to assist depict game characters in great detail. This is a notoriously difficult operation because people can immediately identify a minor error on digital humans.
Nvidia is also launching a new set of technologies that allow autonomous characters to see, plan, and behave like human players, according to Huang. In order to push other players and produce more engaging combat, those characters can assist players in formulating plans or modifying tactics.
Along with Nvidia, tech behemoths AMD, Google, and Samsung are also showcasing artificial intelligence solutions at CES 2025 to assist consumers and content creators in their pursuit of entertainment.
Here are some of the most significant announcements that resulted from Huang’s appearance:
New graphics cards and AI chips
The chipmaker and AI darling, which has its roots in gaming, presented its GeForce RTX 50 Series desktop and laptop GPUs, which are consumer graphics processor units for developers, producers, and gamers.
Huang claimed that the GPUs, which make use of Blackwell, the company’s next-generation AI processor, might lead to advances in AI-driven rendering.
According to Huang, the AI engine Blackwell is now available to PC developers, gamers, and artists. It is the biggest advancement in computer graphics since the introduction of programmable shading 25 years ago. He stated that Blackwell technology is currently in full production.
January will see the release of the flagship RTX 5090 model, which will retail for $1,999. Later in February, the RTX 5070 will go on sale for $549.
AI models to help with robotics and vehicles
In addition, Huang unveiled a line of new artificial intelligence models called Cosmos that can produce reasonably priced photo-realistic video that can be used to teach robots and other automated applications.
The open-source concept promises to be far less expensive than more conventional methods of obtaining training, such having cars record road experiences or having humans teach robots repetitious jobs. It uses Nvidia’s Omniverse, a physics simulation engine, to produce more realistic video.
At the heart of this are Nvidia’s recently announced collaboration with Aurora to power its autonomous cargo trucks and its new relationship with Japanese carmaker Toyota to develop its next-generation autonomous vehicles.
The new vehicles would be powered by Nvidia’s DriveOS operating system, which Huang claimed to have the greatest safety standards. This will probably be the first multi-trillion dollar robots sector, in my opinion.
Pittsburgh-based Aurora intends to commercially introduce its driverless vehicles using Nvidia hardware in April 2025.
And a supercomputer on your desk
Huang concluded by introducing Project DIGITS, a desktop machine that costs $3,000 and is intended for developers or Gen AI enthusiasts who wish to test AI models at home.
The new Blackwell chip will power the machine when it launches in May. Users will be able to run AI models with up to 200 billion parameters overall thanks to Project DIGITS. This implies that models that previously required costly cloud infrastructure can now run on a desktop computer.
— The Associated Press’s Sarah Parvini
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