February 7, 2025
Fans of earrings have reason to rejoice.
On Friday, February 14, just in time for Valentine’s Day, the jewelry and ear piercing brand Rowan, which is well-known for its trademark on-site ear piercings done by registered nurses exclusively, will make its Cherry Hill Mall debut.
In the last three weeks, the mall has seen the opening of two innovative jewelry concepts.On January 24, Lovisa, which has locations in 45 countries, opened at Cherry Hill Mall.
As the company grows its East Coast footprint, a spokeswoman for Cherry Hill Mall’s owner, PREIT, confirmed Rowan’s arrival.
The women-led, mother-founded Rowan maintains its safety-first motto on its website: All of our piercings are done by registered nurses only, as they should be. Piercing is a medical treatment, after all.
According to the firm, Rowan nurses only ever use needle piercings and piercings with a specialized hand-pressurized instrument that they completely control, never using a piercing gun.
From beginning to end, a nurse guides a client through the full piercing procedure.
Furthermore, Rowan exclusively use hypoallergenic materials: “Our jewelry is made of 14K solid gold, gold vermeil, gold plating over sterling silver, and sterling silver,” the firm website reads, referring to premium metals only. All ages are served by the brand.
According to a PREIT email to The Sun Papers, Rowan is reinventing the ear piercing experience by using registered nurses to do each piercing in a chic, inviting setting.
They are a reliable source for people of all ages because of their carefully chosen assortment of fine, hypoallergenic jewelry, which guarantees both safety and style.
Since its establishment in 2018, Rowan has experienced rapid expansion. Among other U.S. cities, it opened 30 stores last year, including one in Austin, Texas, and Chicago, Illinois.
Cherry Hill, the premier mall in South Jersey, will be added on Friday. Rowan will be located between the Apple and Tempur-Pedic stores on the first floor of the Macy’s wing.
As part of our dedication to introducing distinctive, premium brands to the area, we are thrilled to welcome Rowan to Cherry Hill Mall, its first site in South Jersey, said Lisa Wolstromer, Senior Marketing Director at Cherry Hill Mall.
With its fashionable and safe approach, Rowan is revolutionizing the ear-piercing experience, which is ideal for our customers.
Wolstromer said that Rowan’s expert-led, hypoallergenic piercing services will serve trend-conscious youth, families, and anybody seeking a reputable, sophisticated experience as fashion-forward jewelry continues to gain popularity.
This expansion demonstrates PREIT’s commitment to introducing innovative, popular ideas that improve the whole shopping experience at Cherry Hill Mall.
Over the past year, a number of brands have joined Cherry Hill’s esteemed lineup, with Rowan being the most recent.
While Lovisa started a little more than two weeks ago, Columbia Sportswear, JD Sports, Alo Yoga, Lacoste, Kendra Scott, Kooma, and Signature Workplace joined over the previous holiday season.