NBA and former Blazers star Damian Lillard agrees to a lifetime deal with Adidas: Report

Damian Lillard is now a member of a very select group.

ESPN’s Shams Charania reports that the Milwaukee Bucks and Portland Trail Blazers standout guard have reached a lifetime agreement with Adidas.

As the only active NBA players with a lifetime shoe endorsement contract, Lillard joins LeBron James of the Los Angeles Lakers, Kevin Durant of the Phoenix Suns, and Stephen Curry of the Golden State Warriors (both with Nike and Under Armour).

After being chosen by the Trail Blazers with the sixth overall choice in the 2012 NBA draft, the 34-year-old Lillard first signed with Adidas. In 2014, Lillard then agreed to a $100 million, ten-year contract with the business. According to the article, Lillard has earned over $600 million in career income from her shoe and on-court contracts.

On Tuesday night, Lillard assisted the Bucks in defeating the Oklahoma City Thunder and winning the 2024 NBA Cup. He is an eight-time All-Star and was listed among the NBA’s Top 75 greatest players.

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